Media Studies
Eddie Mair had it completely right on today's PM when he asked Charlie Falconer whether he looked back fondly on the time when the news was full of stories abour "Labour policies" and "Labour ideas", often several days before Blair (then Leader of Her Majesty's Opposition) was due to make a speech on them. As Mair said, it is testament to the power and efficiency of the CCHQ PR machine that we heard so much about Cameron's proposed Bill of Rights in the lead up to today's speech.
More importantly, it is also testament to:
Consequently, many Labour announcements are treated with a greater or lesser degree of contempt and/or suspicion by the media and the public as almost desperate attempts by a tiring administration to remain relevant. Meanwhile, the Tories manage to come across as fresh and vital.
If this trend is not reversed, Labour, especially under Gordon Brown, will find it extremely hard to win the next general election.
(Incidentally, regarding the proposed Bill of Rights, I was amused to come across this BBC story, dated 2 November 2005, which contained the following: "Other proposals put forward by [David] Davis include a new British Bill of Rights with priority over European human rights laws.")
More importantly, it is also testament to:
- the shift in media opinion: newspaper editors and writers now rightly believe the Tories have a genuine chance of being elected, regardless of what that man in the Question Time audience with the scarily overbearing laugh thinks.
- the lack of an overall direction in new policy ideas from Labour top brass/wonks. This, of course, is not really a problem for the Conservatives, as they are the opposition.
Consequently, many Labour announcements are treated with a greater or lesser degree of contempt and/or suspicion by the media and the public as almost desperate attempts by a tiring administration to remain relevant. Meanwhile, the Tories manage to come across as fresh and vital.
If this trend is not reversed, Labour, especially under Gordon Brown, will find it extremely hard to win the next general election.
(Incidentally, regarding the proposed Bill of Rights, I was amused to come across this BBC story, dated 2 November 2005, which contained the following: "Other proposals put forward by [David] Davis include a new British Bill of Rights with priority over European human rights laws.")